Glossary

Open-ended question
Open-ended question Open-ended question definition: An open-ended question (also known as Comment or Verbatim) cannot be answered with a simple "y...
Wed, 7 Mar, 2018 at 9:47 PM
Recency Effect
Recency Effect Recency Effect definition: The Recency Effect is the principle that the most recently presented items will most likely be remembered best. ...
Wed, 7 Mar, 2018 at 9:41 PM
Interval scale
Interval scale Interval scale definition: An interval scale has numerical scales in which intervals have the same interpretation throughout, they do ...
Wed, 7 Mar, 2018 at 9:48 PM
Net Promotor Score (NPS)
Net Promotor Score (NPS) Net Promotor Score definition: The Net Promoter or Net Promotor Score (NPS) is calculated based on responses to a single question...
Wed, 7 Mar, 2018 at 9:49 PM
Likert Scale Questions
Likert Scale Questions Likert scale questions definition: A Likert scale is a scale commonly involved in surveys and research. Generally, the respondent i...
Wed, 7 Mar, 2018 at 9:51 PM
Survey Response Rate
Survey Response Rate Survey Response Rate Definition: In survey research, response rate, also known as completion rate or return rate, is the number of ...
Wed, 7 Mar, 2018 at 9:51 PM
Survey Bias
Survey Bias Survey Bias definition: Survey Bias or response bias is a general term for a range of cognitive biases that influences participants to reply a...
Wed, 7 Mar, 2018 at 9:52 PM
Verbal scale
Verbal scale Verbal scale definition: A verbal scale also referred to as a “word statement” or “scale expression”, is where the response options are prese...
Wed, 7 Mar, 2018 at 10:11 PM
Numerical scale
Numerical scale Numerical scale definition: A numeric (or numerical) scale, also known as a Numerical Rating Scale (NRS), is basically any scale which ren...
Wed, 7 Mar, 2018 at 9:53 PM
Ranking question
Ranking question Ranking question definition: Want to know what aspects of your product the respondents likes best? List them and let your respondents ran...
Wed, 7 Mar, 2018 at 9:54 PM