Can the quiz be initiated on exit intent as a pop-up?
Yes, you can make your quiz or questionnaire appear as a pop-up when a visitor to your site is about to leave the web page. Use a tool such as Optinmonster or similar to detect when the page or browser is about to be closed.
You have two options to add your quiz or questionnaire to the popup window:
Embed your quiz as a popup window
Create your popup window and embed the quiz using the embed code found in the Share tab. See this guide for more info.
Add a link to your quiz in the popup window
Add a button to the popup window that you've created and insert the link to the quiz. You'll find your link in the Share tab - just copy it over.