Star rating definition:
A star rating is a rating question that lets people rate a product or service with a number of stars. The number of stars can vary from 5 to 10 stars. A star rating question is a type of rating question that allows users to rank attributes on a scale represented with stars, instead of radio buttons or checkboxes. A star rating can be used when asking for general opinions, emoji or smiley rating are more suitable when asking about emotions or sentiments.
Research has shown that the maximal information from one-dimensional subjective ratings is obtained with 5 to 7 equally distanced ranked choices or in this case stars.
For your convenience, we've listed to main pros and cons of this rating question below.
Want to learn more?
Download the entire glossary list in a printable list
|Yes, I want this list|
Advantages of a star rating:
- Rating scales add a measure of data precision
- They create standardization, allowing you to compare different people, topic, or products easily
- They work as a general system; therefore, appraisals and assessments can be created for almost anything
- They provide an opportunity for things to be graded fairly
- equality can be reached in a more successful manner than other systems that are more subjective
Disadvantages of a star rating:
- The downside to rating scales is the drawback of misperceived information.
- There is also a considerable threat of skewed date: the vast majority of users will provide a positive rating; they're using it over competitive alternatives and want to justify their decision. There will only be a few who have conducted an unbiased assessment of the available alternatives
- People interpret the rating differently. As with any grading, some are more inclined to be generous compared to others.
Star rating examples:
Ask people who visit your hotel how they liked their hotel room, breakfast or their stay in general with a simple star rating question.
Other forms of rating questions are radio buttons.