In this data-driven world, getting your survey fatigued respondents to fill out your entire survey or questionnaire can be quite a hassle.
Luckily, there's your good friend conditional branching. He only shows the questions that matter to the respondent, minimizing his time and effort and maximizing your data.
But how does conditional branching work?
Conditional branching definition:
Conditional branching allows users to skip screens in the survey if certain user-defined conditions are met. Conditional branching has quite some aliases such as question logic, branch logic, branching, survey routing or disqualify logic. Luckily, they all do the same thing, which is creating a custom path through the survey based on a respondent’s answers. This path will vary for each respondent based on rules that the surveyor predefined. This will increase the efficiency of the respondents as they will not have to go through non-relevant questions.
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Conditional branching illustration:
In the example shown here, the respondents who answer No to the initial question will not need to bother reading questions regarding specific details about their work-out which are not relevant to them.
Benefits of using conditional branching
- Using question logic to hide irrelevant questions makes it quicker for the respondent to answer the survey, and everyone loves something that is short, sweet, and to the point!
- Less chance of drop-outs - people tend to get frustrated when they have to read through questions that are not relevant to them. By hiding those questions and showing only relevant questions, respondents can proceed through the survey, answering each question without feeling like they are wasting time.
- The data gathered, data that you will ultimately need to analyze will be relevant, saving you time wading through loads of N/A responses or wondering why certain questions were left blank.
Ideas of how you can use conditional branching
There are endless possibilities of how you can improve your survey by using question logic. We'll just give you some inspiration to start you off! Firstly, don't forget that Survey Anyplace's question logic feature does not just give you the option to skip to a specific question based on criteria, but you can also specify that respondents should be skipped to the end of the survey, show or hide specific answers or require questions to be answered (features available depending on the plan).
Here are a few ideas of how to implement question logic:
- If you have gender-specific questions, show only the relevant questions based on the respondent's answer to their gender at the beginning of the survey.
- If you ask customers for a product rating, get more detailed feedback from those you most want to hear from (the highest and lowest ratings) by showing an open question asking those customers to explain their answer.
- You can create one survey which is relevant to different departments of your office. Use the first question to find out which department the employee is part of, and then set the logic to display only the questions relevant to that department.
- Set respondents to be skipped to the end of the survey if their answers do not match your criteria.