Outcomes feature offers the possibility to create personality quizzes and business tests that end with personalised advice based on the respondent's answers. 

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formula definition  Outcomes is a feature that allows you to select what you will show to your respondents as a final screen, based on their answers to all questions or show a screen based on criteria that you have specified, such as a specific quiz score.

There are two ways to program when an outcome screen should be displayed:

  • You can specify for all answers which screen should be shown for the outcome chosen most frequently.
  • You can create your own specific criteria when a screen should be chosen. This can be based on an answer to a specific question, a certain quiz/custom score, formula, or contact data.


The outcome screen you set up will be displayed instead of the final screen message you have set in the Questions editor.

This guide will teach you:

  1. Create a new outcome
  2. Configure the outcomes
  3. Outcome screen types
  4. Specify when outcome screen should be shown
  5. Multiple outcomes

1. Create a new outcome

Log in and make sure you have added all of your questions. Then go to the Extra options tab and scroll down to the Question logic group of options and click Outcomes.

Outcomes - extra options

Now click Create outcome and you're on the way!

Outcomes- create outcome

Create as many outcomes as you need.

2. Configure the outcomes

2.1 Configure outcome screen layout

2.2 Edit the outcome

2.3 Enable share options

2.1 Configure outcome screen layout

Before you start, you'll need to choose which type of outcome you want.

Outcome - choose outcome type

What is the difference between the three types of outcome screens?

  • Basic: will display the applicable outcome text (with an image above the text if you choose to upload one). 
  • Gauge: will show respondents their score on a visual gauge comparing to others, together with a message that you've written. 
  • Website redirect: will send respondents directly to a website you have specified when the condition is met (skip the results screen and send participants directly to a website).

2.2 Edit the outcome

The basic set-up (Basic & Gauge) will be the same regardless of the criteria for showing the outcome screen.

Outcomes- Basic outcome screen setup

  1. Title - this is the title, visible only to you, not to respondents.
  2. Text - type the text which you want to show to respondents. Make your text more exciting by using the rich text editor.
  3. Add media - click here to upload an image or gif to make your results more interesting! (not available when you are showing the score in gauge)
  4. Show view correct answers button - Turn off to hide the option for respondents to view the correct answers.
  5. Show back to start button - If you hide the back to start button, but you've filled in a redirect URL, respondents will be taken straight to that link, skipping the results screen.


Click Variables to include piping variables. Personalize the results screen by inserting the respondent's name or the response that was given to a question. Read more about piping variables here.

You'll then have the option to enter a redirect URL for the particular outcome you are setting up. If you leave it blank and you've specified a general one for the survey in the Final screen settings, that one will be used instead.


formula tipCreate your custom button with HTML and link it with your outcome, to determine when a respondent can download his report or not! Take a look at our custom button guide, to see how you can do it!

2.3 Enable share options

Now you can turn on enable share options and allow respondents to share their results on social media.

Outcomes-share options

You can choose to add Variables in the share text. This is perfect if you want respondents to share their scores with their Facebook friends, for example. Simply click the Variables button and select which variables you want to include in the share text.

If you want respondents to share a different text or link, you can enter these in the text boxes that appear underneath, with share text and share link options.

3. Outcome screen types

Choose how you would like your respondent to see their score, and follow through the relevant steps:

3.1 Basic outcome

3.2 Gauge outcome

3.3 Website redirect

3.1 Basic outcome

For the basic settings, please see above (section 2). Here's an example of how a basic outcome looks like:

Outcomes-basic outcome example

outcomes- basic outcome example

3.2 Gauge outcome


Make sure to create the highest level of the gauge first and continue in that order with the lowest level at the end.

For the basic settings, please see above (section 2). Here's an example of how a gauge outcome looks like:

outcomes- gauze example

outcomes- gauze example

3.3 Website redirect

Setting up the website redirect is quick! Name your outcome, then type in the name of the website where you want respondents to be taken as the redirect URL

Outcomes-Website redirect setup

Now just read below to specify when respondents should be redirected to your website.

4. Specify when outcome screen should be shown

Now it's time to decide when you want your screen to be shown. Choose which section is relevant to you:

4.1 Outcome screen for most commonly chosen answer

4.2 Outcome screen based on criteria (such as answer, quiz score or contact data)

4.1 Outcome screen for most commonly chosen answer

You might want to show one screen to those who chose mostly correct answers and a different screen to those who were wrong most of the time. You should make all the screens you want before continuing to the next steps. How about making three screens for beginner, intermediate and expert?

Once you've written the text for your result screens, make sure each outcome is set to show when the answers linked to this outcome are chosen the most.

Outcome - show for most frequent answer

Now head right back to editing your questions. You will see an outcome button next to each answer. For every answer, select which outcome you want to link the answer to.

Outcomes-Attach outcomes to answers

Repeat this step for all of the questions that you want to link to the outcome screens. When the respondent completes the questionnaire, the outcome linked most often to the chosen answers will be shown as the final screen.

For example, suppose you have 3 questions with 3 possible answers for each question. We will link each answer to an outcome screen:

Question 1: Answer A = Expert, Answer B = Beginner, Answer C = Intermediate

Question 2: Answer A = Beginner, Answer B = Expert, Answer C = Intermediate

Question 3: Answer A = Expert, Answer B = Intermediate, Answer C = Beginner

If the respondent answers ABA, they will be shown the Expert screen as that was the most common outcome. If they answer CCC, they will see the Intermediate screen, and if they answer ACB, they will also be shown the Intermediate screen.


If you use the "When the answers linked to this outcome are chosen the most", you can use the *|oX_percentage|* variable, to display the outcomes as percentages at your final screen. You can also add those variables in a formula to have a total percentage. For example: *|o1_percentage|* +*|o2_percentage|*+*|o3_percentage|*

outcomes- outcome average

4.2 Outcome screen based on criteria

You can show an outcome screen based on a variety of criteria:

Outcomes-Outcome based on criteria


formula tipIf you're on the Enterprise plan or ReportR plan, you can also choose an outcome based on the value of a formula.

Select according to which criteria you want to set the outcome screen to display, and use the drop-down menus to specify all parts of the criteria.

Outcomes-Outcome when criteria is met

If you're happy to keep things simple, click Apply to save your work, and you're done!

If your criteria needs to be more complex, click the + button to add extra parts to the conditions, which can be in addition to (AND) or instead of (OR). Don't forget to click Apply and save what you've done!


Aside from the outcome screen, you can personalize results even further and provide respondents with a personalized PDF report based on the answers they gave. Email us to find out more.

5. Multiple Outcomes

You can set the results screen to show Multiple outcomes if more than one condition is met. Toggle the button to activate multiple outcomes. This feature is available for the Enterprise and ReportR plans. The outcomes will be shown in the order that you set them up.

Outcomes-Activate multiple outcomes

What's next?

  • Use Question grouping & Question blocks: You might want to show more than one question on the screen to make your questionnaire seem shorter. Question grouping is just what you need! You can also activate or de-activate all questions in the question block with one click of a button.
  • Create your PDF report: Just like you can show your respondents a customized outcome screen or send a follow-up email based on results, the PDF feature will formulate a personalized report for your respondent, with customized advice, feedback, tips, or any other content that you have set up, all based on their questionnaire answers.
  • Add to formula with question logic: Set up your questionnaire with Formulas and Question logic to add a value to a formula when a certain condition is met. This can be done on a specific answer to a question, on a custom score on a question block, or even an intro field.

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