How can I track the medium of a survey?

If you have users accessing your survey from a few different sources, for example, Facebook, LinkedIn, and your company website, you may want to know which medium they used to access the survey. 

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It's pretty straightforward to track the medium using intro fields.

The option to Add Intro fields is shown in the Intro screen section that comes before the questions in the questionnaire editor.

Track medium of survey

  1.  Name the Intro screen field - You could call it "Medium" or any other word to label the results. The field name will only be visible on your end (in the results), so the name is for your ease of use only.
  2. If you do not want to display an Intro screen at the start of your survey, simply toggle to hide intro screen. Now you'll have an Intro field set up but no one will be able to view it.
  3. If you want to show an Intro screen with text and/or other Intro screen fields, simply toggle the Visible button so the "Medium" field will not be displayed to respondents.

Now that you've set up the Intro field, all you need to do is pre-fill the field for each of the sources. Copy the questionnaire link from the Share tab and then simply add a parameter to the end of the URL. Add /?cf1= then the name of the medium, for example /?cf1=linkedin-Ad. If the Intro field is not the first one, use the relevant intro field number, for example /?cf3=.

Use this link when you are embedding your survey or providing a survey link on different websites. For example, the URL you'll use for your survey on LinkedIn will show but the Facebook link will have the ending /?cf1=FB-Ad.

When you view your results in the Responses view, you'll see a column called Medium (or any other name you gave the Intro field) which shows the UTM parameter. For more details on how to set up a customized responses view, click here.

UTM Parameters - responses view

Vincent is the author of this solution article.

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