Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics is currently the most widely used web analytics service on the Internet.

Professional ✓
Enterprise ✓
ReportR ✓

book tipGoogle Analytics will capture extra data that will allow you to make analyses across different channels. For example, to check if there are discrepancies between your website visitors and your social following.

In this guide we'll discuss the following:

  1. Find your Google Analytics Key
  2. Activate Google Analytics in your questionnaire
  3. What's next?

1 Find your Google Analytics Key

To make Google Analytics work on your survey, you first need your Google Analytics Key.

You can find your Google Analytics Key by going to the Administration section in Google Analytics. You can get there by clicking on the gear wheel in the bottom left corner.

Google analytics administration

Once you're on the Administration page, in the Property list of options, click Tracking info then, select Tracking Code.

Google analytics tracking code

Here you'll find your Google Analytics Key under Tracking ID. It will most likely start with UA.

Google Analytics tracking ID

Right, you've now got your key, so it's time to head right back to the Survey Anyplace platform...

2 Activate Google Analytics in your questionnaire

Log in, go to your questionnaire, and click Extra Options. Scroll down to the Integrations section and find Google Analytics

Now you can toggle to activate Google Analytics integration.

Activate Google Analytics integration

Now you can enter your Google Analytics key.

You're done! You've enabled Google Analytics in your survey! You're on your way to collect loads more data to give extra insight.


By default, we trigger the following events. 

  • A default pageview event is send when a questionnaire is accessed
  • An "sa_survey_start" event is send when the first slide of the questionnaire is visible
  • An "sa_survey_question_answered" event is send each time an answer is selected on a question (see help documentation for which question types this applies to)
  • An "sa_survey_complete" event is send upon successfully completing a questionnaire

Here is how a Google Analytics page could appear with a Survey Anyplace integration:

Google Analytics page


Note that to have a more accurate representation of where a user drops off, it is advised to enable the mandatory question option, as long as the questions on the survey are either: 

  • Text choice (single choice)
  • Image choice (single choice)
  • Range slider (text)

Otherwise, if you make use of different question types, we recommend to use the save on exit.

3 What's next?

Survey Anyplace offers a number of useful integrations. Check out the list of integrations available.

Here is a selection – click on the link to get to the detailed help guide.

  • Google Tag Manager is a tag system that Google has created that can be used for tracking and analytics on websites. It can be used to track respondents' behavior in your survey or to find out how effective an advert promoting your survey has been.
  • Zapier integration - Zapier is a tool that enables the transfer of data from one web app to another one. By using Zapier in combination with Survey Anyplace, you can send the data collected within your survey to create contacts in Survey Anyplace or send data to apps such as Google Sheets, Mailchimp, Salesforce, Trello, and many more. For example, to transfer email addresses collected in a survey to a Mailchimp email list.
  • Integromat integration - With the Survey Anyplace integration, you have loads of possibilities of actions that can be executed by Integromat when you receive a new survey response - integrate with Google Sheets, Twilio, WooCommerce, Mailchimp, Dropbox, and many more. Integromat offers similar features to Zapier but is more powerful as you can set a single event to trigger a number of different actions to be taken simultaneously.
  • External fields allow you to pull in data from external data sources, such as a spreadsheet. This is useful if you want to read data from an external data source, for example, cell values from a Google sheet, use these values in variable data in the PDF report, or a more advanced use would be to use the Google sheet as a bi-directional database, whereby the same survey will also send data to the Google Sheet. This would allow the benchmark cell value referenced to be adjusted automatically as new responses are received.
  • Google sheetsUse the Google Sheets integration to push your responses to a Google Sheet.
Support is the author of this solution article.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.