Interactive Image

With the Interactive Image question type, the respondent answers the question by clicking on one specific zone in an image.

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This is how your question could look:

Interactive image example


In this guide we'll discuss;

  1. Add an Interactive Image question
  2. Change the general question settings
  3. Edit the question
  4. Add your image and make it interactive
  5. Best use-tips

1 Add an Interactive Image question

In the Questions tab, click the button ? Questions. Now choose Interactive Image and click +.

Interactive image add question button

Now you've added an Interactive Image question, let's see how to change the general question settings, edit the question and add your image and make it interactive.

Interactive image change settings

2 Change the general question settings

Interactive image - change general question settings

  1. Hide/show the question settings.
  2. Change the question order.
  3. Change question type.
  4. Make the question active/inactive.
  5. Lock/unlock the question to be edited by other team members.
  6. Copy, Delete, or Preview that particular question.

3 Edit the question

Interactive image - edit question

  1. Add your question here. Use the rich text editor icons to make your text bold, italic or your company's colors, add a video, and more...
  2. Click Add media or Add YouTube video to upload images or videos to make your questionnaire more entertaining. The file needs to be under 2MB. To add a YouTube video, paste a YouTube link after you've clicked the Add YouTube video button.
  3. Make the question mandatory - toggle the button to require respondents to answer the question before moving to the next question.
  4. Add a question tag - turn this feature to add a tag to your question that you can reference in your survey or PDF.

4 Add your image and make it interactive

Let's start by uploading your image.

Interactive image - upload image button

Tip: An image of 1015x570 pixels or bigger works best.

Now you will be able to select parts of the image and make it clickable. As you make a new section, a box will come up under Answer options to name the part you have just made clickable. This text will appear under the image in the questionnaire once the respondent selects that part of the image. This text will also be used in the result pages.

Interactive image - make areas interactive

Interactive image - type answer

If you want respondents to be able to add extra information, turn this feature on here:

Interactive image comment box

Way to go! Don't forget to save your work when you're done.

5 Best use-tips

Ideas of when an interactive image question type is useful:

  • Ask respondents to select a location from a map of countries, regions, or states
  • When you’re doing product testing – you can show your testers images of different ideas and ask them to select parts of the images that they like the most
  • Use in quizzes – lots of ways to make quizzes more exciting for students! For a nature quiz, ask students to identify the correct parts of an animal’s body, in a geography quiz you can ask students to locate towns or countries,
  • Health and safety awareness – show a picture of a workspace, building site, etc. and ask respondents to click on the part which shows a hazard
  • Gather opinions about your graphics – send round a graphic to your colleagues and ask them to select the areas of the graphic they like or dislike.

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